Oakley’s New Flagship Store in NYC - Not Just for Sunglasses

Oakley Flagship Store Exterior

I recently attended the grand opening of Oakley’s new flagship store at Fifth Avenue and 46th Street in New York.  This unique store features a wide range of Oakley products, from their ICON urban clothing line to $2,000 watches made from titanium and carbon fiber. 

The new store features the largest digital installation on Fifth Avenue, created by Moment Factory, with a ceiling made up of 9 rows of videos screens. Here’s a video of what the interior of the store looks like.

Oakley Store, NYC - Demo from Moment Factory on Vimeo.

The store offers customers the opportunity to create their own custom designed sunglasses from millions of different combinations of frame shapes and colors, lense shapes and tints, ear sock colors, and Oakley icon colors. Standard off-the-shelf Oakley sunglasses start at $95 and custom sunglasses start at $130.

It also has its own in-store optical center, which allows them to take your eyeglass prescription and create customized prescription eyewear for you, using a revolutionary motion-capture fitting system that rises out of the optician’s desk. The Oakley prescription eyewear is modern and stylish, with interchangeable lenses that allow you to transition easily from the office to your favorite sports and fitness activities. 

Oakley’s new True Digital Edge technology allows people with more advanced prescriptions to wear Oakley’s signature wrap-around sunglasses.  Oakley’s opticians claim that they can now accommodate 90% of prescriptions. Oakley also offers sport-specific prescriptions for golf, cycling, and fishing, which have customized zones that allow you to see ahead of you while cycling, while still being able to read your bike computer, for example.

If you are in New York City, you should definitely set aside some time to check out the Oakley Fifth Avenue flagship store.  If you can’t make it to New York, check out the Oakley location nearest you.  Many of the products and services available at the flagship store are being rolled out to the more than 240+ Oakley stores around the world.

Disclosure: I received a pair of customized Oakley sunglasses at the grand opening of the flagship store for evaluation.

Running Shoe Review: Newton Distance S

Newton Distance SI recently had the opportunity to try Newton Running’s lightweight stability performance training shoe, the Newton Distance S.  I’ve previously run in and reviewed the Newton Gravity and the Newton Distance models.  

The Newton Distance S has a heel-to-toe drop of 2 mm and weighs 8.4 oz (238 g).  It is sold only in men’s sizes and comes only in bright red, with yellow and orange accents.  A similar woman’s shoe would be the Newton Distance U, which can be worn by neutral or pronating runners. 

Although I don’t need the pronating control of a stability shoe like the Newton Distance S (I’m a supinator), I found it to be very comfortable running shoe.

If you haven’t run in Newton shoes, you may be put off by the large energy return lugs under the forefoot.  Before trying Newton’s, I thought that the energy return lugs were either a tripping hazard or a marketing gimmick, or both.

After running hundreds of miles in several different models of Newton Running shoes, they are now my favorite running shoe brand.  When you first put them on, the energy return lugs make the shoes feel a bit awkward to walk in. Once you start running in them, you quickly adjust to the compression and rebound of the lugs under your forefoot.  Newton Running shoes virtually force you to improve your running form and land on our midfoot or forefoot, rather than on your heel.

The bigger adjustment for most people is the low 2 mm drop of the Newton Distance S   Unless you have been running in low or zero drop shoes, you may need to adjust to running in Newton shoes gradually by slowly increasing your mileage in them.  They stretch your calves and Achilles tendons more than you may be used to.

Newton Running has invested a lot of time and effort into the study of the science of running. Testing of Newton shoes by an independent lab has shown that their shoes have a lower ground impact force, less energy loss, and a lower rate of loading.  This all means that you experience less shock and impact and can run with greater efficiency.

If you aren’t sure if Newton Running shoes are right for you, seek out a retailer who offers a generous return policy.  You might also watch for Newton Demo Runs or Running Form Clinics near you. Click here to see their Events schedule.

For more information on Newton’s running shoe technology, check out their website

Like many of the Newton Running shoes, the Newton Distance S comes in only one color.  In this case, bright red. They certainly stand out, but they may not match the rest of your running gear. 

Newton Distance S shoes retail for $155.  That’s a lot for a running shoe. You may be able to find them for less on-line and last year’s models may be available in limited sizes for under $90.

Have you run in Newton Running shoes? How did you like them? Tell me about your experience in the comments.

Disclosure: I received a pair of Newton Distance S shoes for evaluation. Newton also compensated me for this post, but did not tell me what to write. The opinions are my own.

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