I recently attended the grand opening of Oakley’s new flagship store at Fifth Avenue and 46th Street in New York. This unique store features a wide range of Oakley products, from their ICON urban clothing line to $2,000 watches made from titanium and carbon fiber.
The new store features the largest digital installation on Fifth Avenue, created by Moment Factory, with a ceiling made up of 9 rows of videos screens. Here’s a video of what the interior of the store looks like.
The store offers customers the opportunity to create their own custom designed sunglasses from millions of different combinations of frame shapes and colors, lense shapes and tints, ear sock colors, and Oakley icon colors. Standard off-the-shelf Oakley sunglasses start at $95 and custom sunglasses start at $130.
It also has its own in-store optical center, which allows them to take your eyeglass prescription and create customized prescription eyewear for you, using a revolutionary motion-capture fitting system that rises out of the optician’s desk. The Oakley prescription eyewear is modern and stylish, with interchangeable lenses that allow you to transition easily from the office to your favorite sports and fitness activities.
Oakley’s new True Digital Edge technology allows people with more advanced prescriptions to wear Oakley’s signature wrap-around sunglasses. Oakley’s opticians claim that they can now accommodate 90% of prescriptions. Oakley also offers sport-specific prescriptions for golf, cycling, and fishing, which have customized zones that allow you to see ahead of you while cycling, while still being able to read your bike computer, for example.
If you are in New York City, you should definitely set aside some time to check out the Oakley Fifth Avenue flagship store. If you can’t make it to New York, check out the Oakley location nearest you. Many of the products and services available at the flagship store are being rolled out to the more than 240+ Oakley stores around the world.
Disclosure: I received a pair of customized Oakley sunglasses at the grand opening of the flagship store for evaluation.